Ensuring that an eCommerce business delivers a rapid, accurate and intelligent search experience is essential in enhancing the satisfaction of their customers and achieving conversion. Some online stores on nopCommerce, just like other online stores, have search-related challenges which might be frustrating to shoppers and result in loss of sales. To sustain a competitive advantage in the digital marketplace, it is important to adopt advanced search solutions. Today shoppers are used to finding their products in the blink of an eye even when they misspell them or use different terms. When the search capabilities of a store are poor, it can lose its customers since they might end up leaving their carts and proceed to buy elsewhere. Due to this, sustainability in eCommerce now requires strong search capabilities.
