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Project Scope
- Brand: Airloom’s
- Role: UI/UX Designs
- Deliverables: Wireframes, Prototypes, User Research, Final UI/UX Design
Approach
1. Scope
- Conduct in-depth user research.
- Create wireframes for structuring the product.
- Develop interactive prototypes for usability testing.
- Design a visually appealing and functional UI/UX solution.
2. Wireframing & Prototyping
- Created low-fidelity wireframes to establish the layout and information hierarchy.
- Developed interactive prototypes to test user flows and gather feedback.
3. UI/UX Design
- Designed intuitive, visually appealing interfaces focused on usability and accessibility.
- Ensured a responsive design optimized for both desktop and mobile devices.
Challenges:
Lack of Clear User Insights :
- The existing product was not designed with the end-users in mind, leading to usability issues and unmet customer needs.
- The absence of comprehensive user research made it difficult to identify pain points and opportunities for improvement
Disorganized Information Architecture :
- Key features and content were buried, making it hard for users to navigate the app effectively.
- Users reported difficulty finding what they needed, which led to frustration and increased drop-offs.
Outdated Visual Design :
- The interface lacked modern visual appeal and consistency, which impacted user trust and engagement.
- There were no clear design guidelines, resulting in a disjointed experience across the app.
No Prototyping for Validation :
- Changes to the product were implemented without testing concepts, leading to inefficiencies in the development cycle.
Inefficient Onboarding Process:
- New users struggled to understand the app’s core value proposition and how to navigate it effectively, impacting adoption rates.
Solutions:
Comprehensive User Research :
- Conducted surveys, user interviews, and usability tests to gather actionable insights directly from the target audience.
- Created detailed user personas and journey maps to align design decisions with user needs.
Streamlined Information Architecture :
- Redesigned the structure of the app with clear and logical navigation paths.
- Introduced a hierarchical menu and search functionality to help users locate content quickly.
Modernized Visual Design:
- Developed a cohesive design system with consistent typography, colors, and iconography to ensure a seamless experience.
- Focused on clean layouts and intuitive interactions to enhance user engagement.
Interactive Prototyping :
- Created high-fidelity prototypes to test features with real users before development.
- Gathered iterative feedback to refine workflows and interactions, saving time and resources.
Improved Onboarding Experience:
- Designed a step-by-step onboarding flow with visuals and tooltips to guide new users.
- Highlighted key features and benefits upfront to reduce learning curves and boost adoption.
Results
Enhanced User Engagement :
- User feedback indicated a 90% satisfaction rate with the new design.
Improved Task Efficiency :
- Average task completion time was reduced by 25% due to the intuitive flow and navigation.
Increased Usability Scores :
- Usability testing post-launch scored an average of 4.7/5.
Positive Stakeholder Feedback :
- Stakeholders praised the clean, professional look and the alignment with brand goals.
Faster Development Process :
- The detailed wireframes and prototypes streamlined communication with developers, reducing development time by 20%.
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