A Brief Background on Savanna

Savanna is a Qatar-based boutique business dedicated to bringing joy and beauty to every occasion through their passion for flowers. Their vision is to be the leading floral design company, renowned for transforming ordinary moments into extraordinary experiences with innovative, sustainable, and personalized floral creations. They strive to inspire joy, beauty, and connection through the art of flowers, enriching the lives of their customers and communities worldwide, having served 10,000+ customers and achieving 30+ Awards for Excellence in Floral Design.

Challenges

Savanna partnered with nopStation, a Gold partner of nopCommerce, to assist in their digital transformation journey by developing a website and mobile app that reflected their brand identity. Key development challenges that the team faced:

Developing a UX-focused user journey: As a boutique business, Savanna places a strong emphasis on design and user experience. It was important to identify key stylistic preferences and craft a user journey that aligned with their customer base and brand identity.

Expanding their user reach to mobile: In addition to the website, they needed mobile apps that complemented their website while maintaining a consistent feature set and user experience.

Creating an optimized search and filter experience: Savanna wanted their new site to have an optimized search and filtering experience to help customers easily find products in just a few clicks.

Simplifying the customer registration & onboarding: As most users in their region do not have an email account, they wanted the registration process to use phone number and OTP as the primary method. They also wanted to have support for external authentication through Facebook & Google as well.

Adding support for product customizations: Many of their boutique packages include customization and personalization options. Savanna wanted to replicate this personalized shopping experience online.

Optimizing inventory management: They required a customized inventory management process to sell bundles consisting of multiple items while adjusting stock levels for individual items.

Adding personalization options in checkout: Similar to product customization, the checkout process also required personalization options. Customers needed the ability to specify messages, cards, and additional products to include with their orders.

Adding support for delivery slots: To optimize the delivery and logistics of their operations, they wanted to have the option of delivery slots based on capacity to ensure smoother logistics and properly manage shipments.

Integrating support for Sadad payment: As a Qatar-based business, Savanna required online payment integration with Sadad, a popular local payment service.

Adding a "Partner with Us" section: As their business expanded and established partnerships, Savanna wanted a dedicated feature where prospective partners could sign up.

Integrating client testimonials: To enhance brand credibility, Savanna wanted to showcase key client reviews and feedback on their homepage.

Adding a careers feature: To streamline their hiring and recruitment processes, Savanna wanted the ability to create and manage job postings on their website.

Our Solution

To address Savanna’s needs, the team at nopStation formulated a comprehensive development plan. They utilized nopCommerce and a plugin-driven development process for the core development. Some of the key highlights of development include:

Crafting a Storefront UX and theme aligned with Savanna’s brand: A visually appealing storefront theme was designed and developed, tailored to Savanna’s brand identity. The theme is minimal and visually appealing, suited to highlight their boutique and gift-based products. Extensive UX customizations were integrated, including sliders, carousels, and product collections, to create an engaging storefront.

Different carousel styles on the homepage

Extended customer reach on Android & iOS: A Flutter-based mobile app for Android and iOS was developed that mirrors the website’s user experience. Savanna can easily manage app storefront and homepage content from the nopCommerce backend, ensuring a unified and consistent user experience across platforms.

Flutter mobile app for Android & iOS

Advanced filtering: An optimized search and filtering system was implemented using a customized AJAX filter plugin. The filtering section is shared across the search and catalog sections to provide a smooth product discovery experience.

Phone number and external authentication-based registration & login: The phone number-based registration process was implemented on the storefront, as well as registration through Google and Facebook external authentication.

Phone-based registration with Google and Facebook external authentication

Custom product personalization: A "Make It Extra Special" feature was introduced that allows customers to add customizations such as cards and user-generated messages to their orders. This feature enhances personalization while also driving cross-sales and increasing basket value.

Product customization options

Support for add-on products was also added as a pop-up when items are added to the cart, further optimizing the product recommendations and cross conversions

Add-on Products

Customized inventory management: An inventory management system was developed that allows Savanna to sell bundled products while tracking stock levels for individual items. This solution aligns with their logistics operations and ensures efficient stock management.

Checkout personalization and delivery slots: The checkout process was optimized by incorporating personalization options while maintaining a simple and fast checkout flow, increasing conversion rates.

Personalization options in checkout

Support for order-capacity-based delivery slots was added, letting their admins easily configure slots. When a slot reaches its capacity of orders, it is hidden, and customers can only choose from available slots. This helped streamline their logistics and order processing workflow.

Delivery slots

Seamless Sadad payment integration: A custom payment plugin was developed to support Sadad, enabling secure and convenient online transactions for Qatar-based customers.

Partner onboarding feature: A streamlined "Partner with Us" section was created, allowing prospective partners to sign up easily and initiate collaboration with Savanna.

Partner with us section

Client testimonial showcase & FAQ: The testimonials feature was integrated to highlight customer feedback, helping Savanna convey key information to customers.

Customer testimonials

Career section: A dedicated career section for job postings was developed. Savanna can easily manage postings and responses from the admin side. The simple job application form on the storefront also allows users to apply directly through the website.

Results

• A modern and compelling website and mobile app that reinforced a consistent customer journey across different platforms
• Enhanced product discoverability and streamlined checkout, resulting in higher sales conversion rates
• The Flutter-based mobile app provided a seamless shopping experience across Android and iOS platforms
• Phone number and external authentication-based registration simplified the customer onboarding process
• The custom stock management solution improved operational efficiency
• Personalized product options, enhanced filtering, and client testimonials contributed to better customer retention
• Delivery slot management and checkout personalization improved customer satisfaction and fulfillment efficiency
• Sadad integration allowed for convenient and secure transactions for Qatar-based customers