How a leading gold & jewelry brand in Bangladesh transformed complex, manual operations into a fully traceable, data-driven business with Brain Station 23’s Odoo ERP team.
In an industry where craftsmanship meets precision, one of Bangladesh’s leading gold and jewelry companies faced a growing challenge — managing the complexity of their operations.
Their business had evolved rapidly, yet their processes remained trapped in traditional, manual systems. With hundreds of transactions, exchanges, and goldsmith interactions every week, tracking inventory, sales, and accounting became a daily struggle.
They knew it was time for change — and that’s when they turned to Brain Station 23’s Odoo ERP team to bring automation, clarity, and visibility into their entire business.
At the beginning, the project wasn’t easy. The jewelry business operates differently from most industries — every gram of gold counts, and every exchange, repair, or remolded ornament has its own lifecycle.
The client’s existing workflows were deeply manual, and their team expected a “one-click” magic solution without fully understanding how an ERP system functions. Requirements were often unclear and frequently changed as the team started to realize the bigger picture of what ERP could truly do.
Developers had to continuously adapt, rebuild, and refine the system — but instead of seeing this as a challenge, the Brain Station 23 team treated it as a learning journey together with the client.
The first step was to truly understand the business behind the gold — not just its shine, but its intricate process of creation, exchange, and transformation.
Once the processes were clearly mapped, our Odoo ERP experts began crafting a solution that mirrored the exact way a jewelry business operates — from procurement to sales, goldsmith management, and inventory tracking.
In traditional systems, the client couldn’t tell how much gold was in play — their own stock vs. supplier stock. We developed a customized inventory module that could distinguish between both types and trace every piece of gold through its journey — whether it was sold, repaired, or melted and recreated.
Now, they can finally see where every gram of gold is going and how each stage contributes to their profit.
Manual sales meant no accurate way to measure gold weight variations or track salesperson performance. With the new ERP system, they can monitor gold weights at booking, delivery, and sale stages, identify top-performing salespersons, and generate real-time performance reports.
The system also introduced customer loyalty tracking, helping the company recognize their most valuable customers and offer personalized deals — deepening customer trust and loyalty.
One of the biggest breakthroughs came with the Goldsmith Module. Previously, tracking transactions between the company and its goldsmiths was nearly impossible, as exchanges were done gold-to-gold, not money-to-money.
Our ERP system automated this entire process, allowing the client to manage gold exchanges by karat and by individual goldsmith. It also highlights pending orders and delayed collections for proactive follow-ups and better accountability.
From the accounting side, the company can now perform complex calculations effortlessly — tasks that were previously time-consuming and error-prone.
Additional modules for Gold Repair, Purification, and Separation were introduced, making it possible to manage every aspect of jewelry production from a single integrated platform. Each piece of gold now has a traceable lifecycle — from raw metal to finished jewelry and through exchanges or repairs — ensuring full operational transparency.
The project journey was filled with learning on both sides. The client, initially unaware of ERP’s capabilities, grew to understand its potential.
Our developers, on the other hand, navigated frequent requirement changes and evolving expectations with agility and patience.
Through continuous collaboration, workshops, and feedback loops, what began as an uncertain journey turned into a revolutionary transformation for the jewelry industry — creating a solution so flexible that it can now be plugged into any other gold management system with minimal customization.
When the ERP system went live, it didn’t just automate processes — it redefined how a jewelry business could operate.
The client gained real-time insights, eliminated manual inefficiencies, and achieved better control over their entire value chain — from raw gold procurement to retail sales.
The result was an organization that not only ran smoother but also understood its business better than ever before.
“Successfully delivered and trained us on our ERP, which has been operational at our Bashundhara outlet since February 10, 2025.”
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