Facebook pixel

• Make sure that ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website.
• Drive more sales. Set up automatic bidding to reach people who are more likely to take an action that care about, such as making a purchase.
• Measure the results of ads. Better understand the effect of ads by measuring what happens when people see them.

Create a Facebook pixel:

• Go to your Pixels tab in Events Manager.
• Click Create a pixel.
• Read how the pixel works and then click Continue.
• Add your pixel name.
• Enter your website URL to check for easy setup options.
• Click Continue.

Add Facebook pixel to your website:

• Once pixel created, it's ready to put the Facebook pixel code on plugin configuration.