BMW Bike Factory is an official dealer for BMW in Austria. They offer an extensive range of BMW motorcycles, accessories, and apparel, providing exceptional products and services to enhance the riding experience.

Challenges

BMW Bike Factory approached nopStation to upgrade their nopCommerce 4.20-based website with new features and UX optimizations. Key challenges included:

• Migrating from FactFinder to Solr Hosted Search, including handling SEO-friendly URLs.
• Developing a comprehensive spare parts search with dynamic filtering based on terrain, category, year, bike model, and variants.
• Improving UI/UX, optimizing performance for faster load times, and integrating an announcement bar for store updates.

Solution

Solr Hosted Search Plugin and Custom URL Builder: Replaced FactFinder with a Solr-powered search plugin, introducing typo tolerance and custom search ranking. A custom URL builder ensured accurate product pages and SEO-friendly URLs.

Solr-powered search results page

Handling SEO friendly page URLS from Custom URL Builder:To ensure accurate product pages and SEO-friendly URLs, a custom URL builder was built that maps search results to nopCommerce database data, creating optimized search results pages.

Bike Search with Newsletter Subscription: Introduced a bike search feature allowing users to filter by terrain, model, and year. Users could save bike models for quick access and subscribe to newsletters.

Robust bike finder functionality

Spare Parts Finder with Visualization: Developed a spare parts search module with a coordinate-based mapping system to visually highlight parts in the bike manual.

Custom Theme and Performance Optimization: Created a custom website theme with a responsive design, pop-up views, and UI enhancements. Integrated a CDN plugin for faster image loading.

UX enhancements in product details

Announcement Bar for Store Updates: Developed a plugin for displaying homepage updates without disrupting the shopping experience.

Image Optimization through TinyPNG Image Compression: Integrated a TinyPNG image compressor plugin for optimized website images.

Results

• Enhanced search experience with Solr Hosted Search Plugin
• Robust Parts Finder Module with interactive visualization for improved usability
• Strengthened brand identity through a new custom theme and design
• Enhanced website performance with CDN integration for faster load times
• SEO-friendly URL binding for storefront search result pages
• Optimized images using TinyPNG for faster load times
• Seamless storefront event updates via the announcement bar plugin