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How Push Notification Can Grow Up Your User Engagement

Sunday, May 7, 2017

PushNotificationBenifitsNopStation

Do you remember the days when all information about your promotion campaigns or new season arrivals is sent via emails and wait for customers to open it? Those days are no more to cherish for today while we receive over countless push notifications on a single day even though we don’t expect. It's not just a message delivery channel, it’s a powerful marketing tactic to boost your customer reach and increase brand awareness.

Personalized notification leading 25% more click-throughs:

Research shows that sending relative notifications to your customers increases the rate of click-throughs up to 25%. It is truly a new and complementary communication channel to get closer to your customers especially the targeted loyal groups.

Why do people use push notifications?

Want to know if someone scored on your Fantasy Football team? Worried about traffic? Looking for the latest trend of fashion? Here the push notification comes to save the money and time of your users. So why don't they click if you send them their relative news of interest? Your subscription to the above service providers will simply the hassle from your side and you’ll get the most updated offerings and product information by the time you need it without being asking every time.

For businesses, push notifications offer a wealth of benefits:

-Share deals and promotions instantly

-Improve customer communication without impacting your schedule

-Automate internal processes

-Increased visibility by establishing a mobile presence

How do I send them?

There is the part where your app needs a developer who will provide you an interface for crafting and sending push notifications. But some mCommerce apps make that task so easy for you!! You don't have to code or need to hire a developer. You just have to target the right person with the right messaging rather than bombard everyone with the same tired, generalized campaigns. Users are more likely to appreciate what you push when they recognize personalization.

How do push notifications appear?

Basically, both operating systems have banner notifications that pop up at the top of the screen when the device is in use, as well as a notification center that users can access by swiping downward. iOS users enjoy a bit more control as they can customize individual app notifications, from sounds and vibrations to notification type (banner, alert, badge app icon). Overall push notifications are highly personalizable to craft the better user experience.

Why you need push notification for your eCommerce mobile app?              

                                  In 2015, push notifications were a game changer

Studies show that push notifications have exceeded emails with more than 50% higher open rate & click rate. Having analyzed that, approximately 97% of users open and read notifications. Push notifications also increase engagement with your app and improve user retention rates. Thus, not only they help to drive activity on the topic of your message, also help to increase the revenue you see from your app. Push notifications serve double duty and offer a number of benefits at once. The return on investment here is absolutely staggering for a small business. So why don't you take the advantage of this amazing trend with the least effort?

What best practices should I follow?

To grow ahead of other competitors, you simply apply some smart business tactics in the way of adopting push notifications. There are some basic rules for sending push notifications:

1. Know your app = Know your user

You need to know about the target users. If you send a vagitarian person to a meaty cheesy buy one get one free pizza offer, no doubt that they ended up with uninstall your app from their device. So, do a lot of research before you send any push notification.

2. How much is too much?

Often a push depends on a lot of factors because just like in real-life, no-one likes being told the same thing again and again. If you have a push that says the same thing all the time, you can get a lot of description and lose the loyal customers.

Here are some quick guidelines by type of app:

  1. Games: Once a day or less. The most important thing to decide upon here is the time that you send your push. Do players usually play at lunch? The end of the day? Remember, don't overdo it!

  2. News apps: 3-4 times a day, depending on the news and the relevance to your core editorial line/ audience.

  3. Fitness apps: 3-4 times a week. Here the quantity of push notifications you send depends on the type of fitness your app proposes. If you're proposing a daily fitness program then daily reminders are acceptable but as a rule, no-one likes to be nagged especially when it comes to exercise.

3. Timing is everything

Always target your push notifications by time zone, because no-one likes being woken up at 6 in the morning, however, funny, creative or brilliant the push is. Sending a well-timed push can make a huge difference to your users’ experience and the success of your app. So timing is one the most important person you should take care off!!

5. Benchmark

By benchmarking, you are able to compare and contrast your push with that of your competitors.Try Batch Insights’ Analyze function for a more in-depth look.

6. Push notification length:

Remember to keep push notifications short and to the point. This will make your notification instantly readable by the user. As a rule of thumb:

-60-90 characters for Android.

-No more than 120 characters for iOS

This way your push notification will appear in its entirety.

Right away you know a lot about push notifications! Now you have to find out which mCommerce app gives you all these facilities to customize your push notifications. NopStation comes with highly customizable push notification features. Based on your eCommerce business needs and nopCommerce based website design, you can customize notification and product updates for your customers. Scheduled notification, product feature updates, similar product lists, the special day offers with text greetings are highly demanded features for your eCommerce mobile app.

Contact our team for any further query and services. To learn about nopStation, pay a visit to our website.

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